Irina Sledyeva, AcademConsult Director, answed Study Travel Magazine
How do you advertise your agency services to the students? – asked STM.
“We carefully select and analyse on a regular basis all the resources for promotion (conversion rates, market tendencies, target audience, number of readers or visitors, etc.). The methods we use in 2014-15 are: internet marketing; fairs (there are several small and medium size educational fairs in northwest region of Russia); direct mail from our own database of about 17,000 contacts of interested people and long-term clients; and presentations by creating informative seminars. To date, over 29 per cent of our customers choose programmes and our agency by internet. Social media conversion rate is too low in the Russian educational market now, therefore we use it, but wait for more developed markets in the next three years.”
Irina Sledyeva, AcademConsult Agency